Day: June 3, 2020

Marketing ○ Business ○ Sales ○ Management

Why “selling” is really, truly dead—and what you should do instead.

Why “selling” is really, truly dead—and what you should do instead.

Ever since Google made it possible for anyone to find anything online, the need for smile-and-dial salespeople has been seriously diminishing. I’ve said it before (in 2011!), and I’ll say it again: selling is dead. By selling, I mean making cold calls; “hunting,” making aggressive pitches in the cold call; “overcoming their objections,” and generally pushing the customer into a solution.

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