For years I’ve wanted software companies to show their screens on their sites. It should be Rule #1 in any guide on “How to Market Software.” Instead, they get in the way—with lots of words . . . cute graphics . . . faceless-people illustrations . . . and stock photos. But we are buying a tool—and a quick glance at the screen will tell us almost immediately if we want to start using the software. Right? Right!
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