Day: January 20, 2020

Marketing ○ Business ○ Sales ○ Management

Photo of a man clearly happy after finding that someone selling marketing automation software got it right

Finally! Someone selling software gets it right.

For years I’ve wanted software companies to show their screens on their sites. It should be Rule #1 in any guide on “How to Market Software.” Instead, they get in the way—with lots of words . . . cute graphics . . . faceless-people illustrations . . . and stock photos. But we are buying a tool—and a quick glance at the screen will tell us almost immediately if we want to start using the software. Right? Right!

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