Revenue Transformation

I’ve interviewed thousands of customers for hundreds of companies. The same thing always happens. What the company’s managers think customers care about is not what the customers actually care about. 

What they buy, how they buy, and why they buy is their “Mindset” when they set out to buy. It consists of their desires, concerns, and questions. First I obtain this information through interviews of current customers, then present this information to company managers so revenue-growing decisions and changes can be made. 

In this short series, I will talk about how you can transform your company into a revenue-growth machine.

It all starts with this reality: Branding is the promise that you make; your brand is the promise that you keep. You have five tools you can use to keep (or break) the promises that your marketing makes: 

• Products & Services
• People
• Processes
• Policies 
• Passion 
•  

We will cover all five of these tools in the following videos. 

I hope these videos have given you a new perspective on the “levers” you have already available to you as you look for ways to increase your sales. 

The most efficient way to find out what customers wish you would promise—and deliver—is to interview them. 

Obviously, we can help with that. 

But it’s also useful to see what your competition is saying about itself, and how that compares to what you say about yourself. 

That’s why we’re starting to offer a free report generated by AI on the promises that you and your competitors are making. 

Just fill out the form below with your contact info, and tell us which competitors you’d like us to include in the report. We will also see if our AI tools will find competitors that you weren’t aware of and generate the report for you.