Your buyers don’t want to be sold to.
They already know what they want. They are usually far along on their buying journey by the time they come to your site.
Now they want you to make it easy for them to buy from you.
“I’m outta here!”
How many times have you gone to a site, and after about 2 seconds, you thought, “I’m outta here!”
Could your customers be doing that on your site?
Knowing your buyer’s journey, and being in sync with it, starts with knowing your customer’s Mindset when they set out to buy.
It consists of their desires, concerns, and questions.
Your site needs to jump through these three “hoops” in the first few seconds.
If you don’t, they will be “outta here.”
Fortunately, we have a proven method for determining your customer’s Mindset when they set out to buy. Nothing else you do in marketing matters as much as this, since it will ensure all of your messaging, regardless of where the customer sees it, is on target.
Mapping the buyer’s journey for higher revenue: Four steps
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- Kristin Zhivago will interview a sampling of your satisfied customers, so we can find out why they bought from you and how they bought from you. In their words.
- We will also talk to your salespeople to learn the questions that customers tend to ask.
- We will build your Buyer Journey Map. Because of the interviews, your map will be based on the reality of your customer’s buying process. We use a sophisticated AI app to build the first draft, then fine-tune it with you.
- We can then use the research and the map to:
- Create your basic brand promise (based on what you are already doing right!)
- Build your marketing plan, including the proper channels, the timing, and budget (we’ll roll it out according to what you can afford)
- Compose content that will resonate immediately and deeply with your customers (giving you results you would never get from vague, anyone-can-say-this copy!)
- Manage your digital marketing for you, report on the results, and optimize as we learn.