It’s quiet. Too quiet. A pandemic has put us in a strange cinematic twilight zone consisting of “don’t touch that,” and “home alone.” But just a few short months ago, you were the captain of your ship, living the interesting, goal-driven life of the entrepreneur. It was exciting. It felt good.
Fear, like stress, is a thief that paralyzes us and keeps us from living life to the fullest. I suppose it can come in handy, at least if you use it to realize the severity of a situation. But that’s about it. Usually fear makes us less productive, less brave, less willing to take risks. We put life on hold when we are afraid. But you can overcome fear, and there’s an easy way to do it. As with most positive changes, it starts with a fundamental decision.
Most websites are brochures on a screen. Which is kind of silly, given that the visitor is more than happy to click around, take advantage of offers, and even answer a few questions, if you ask at the right time and in the right way. Website engagement is the new frontier.
There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you make decisions about which campaigns are working and which ones should be scrapped.
read an article recently that shared tips and tricks on how to work with difficult people. The majority of this article said that it is best to accept the reality of your situation and deal with it, or in other words, suck it up. That didn’t sit very well with me, as I have been in this predicament on more than one occasion throughout my career.