Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

Digital marketing and cybersecurity: A very practical checklist.

Those of us who work in digital marketing deal a lot with confidential information, and we need to do what we can to protect it from the bad guys. But there are other more recent threats that are increasing the importance of cybersecurity. Many recent cybersecurity examples often involve ransomware—where a hacker gets inside of a corporate network and “dwells” there for months, figuring out where the important information resides, and learning how to shut down the company’s network.

Read More »
Essential Management Skills in the Age of Apps

Essential management skills in the Age of Apps

We are living in the Age of Apps. I guess you could call this the App Age, like the Industrial Age and the Agrarian Age that came before. All business is now run on apps (or applications, which is how many people refer to software running on larger-than-mobile systems; I’m going to use “apps” here for all types). We communicate with each other on apps.

Read More »
The most successful branding strategy: Mindset Immersion

The most successful branding strategy: Mindset Immersion

Branding strategy is usually an “inside” affair, created in windowless (or now virtual) conference rooms. “What do we want to be known for? What is our mission? What do we do better than competitors?”  What’s missing from this conversation? Customers. Who buys your product or service? Customers. No wonder so much marketing doesn’t work.  My

Read More »
why is mindset-driven marketing so important

Why is Mindset-Driven Marketing so important for your digital marketing?

I’ve been defining the customer’s Mindset as the desires, concerns, and questions that they have when they set out on their buying journey. These desires, concerns, and questions are top of mind for them, and if you don’t address these burning issues, immediately, they will click away. That’s one thing all digital marketing efforts have

Read More »
Get 30 minutes of free consulting
Hop on a complimentary call with Kristin Zhivago, President of Zhivago Partners, and pick her brain for 30 minutes, 100% risk-free.
kristin zhivago avatar
Kristin Zhivago's book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
Prefer to call direct? Speak with Kristin:
(401) 423-2400