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Zhivago Partners Go Digital or Die Episode One Kristin Zhivago and Frank Zinghini

Go Digital or Die: Realities of Your Situation

As president of digital marketing company Zhivago Partners and a revenue coach, I recently decided to partner with long-time colleague and client Frank Zinghini of custom application development company Applied Visions in a webinar series entitled “Go Digital or Die.”

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man and woman sitting in an office at their desk having a discussion

How to manage developers and other tech-savvy specialists

As Frank Zinghini and I discuss in episode #5 of our video series, “Go Digital or Die,” there are some tricks to hiring and managing tech-savvy specialists. And given that we are all in the midst of digital transformation, and business is becoming “all” digital, this is an important topic. Here’s some advice on how to how to hire developers and how to manage developers.

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Man using an application on his computer

Your business is now an app

Customers are now assuming they can and will have a digital relationship with you. The more you make that possible, the more likely they are to buy from you. If you are truly making all that possible, removing all the barriers, your customers will be able to:

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Two businessmen discussing how the web works

How the Web Works (for Business Owners and CEOs)

What is the first thing people do when they hear of your business or find you in Google?  We all know the answer: They go to your site. If you are a service business, they will probably also go to LinkedIn to see more about you. And, further along in their buying process they might

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Baby Boomer female working on laptop

Go Digital or Die: Advice for Baby Boomer Business Owners

Sounds harsh, doesn’t it? Unfortunately, it’s true. We are seeing more and more baby boomers business owners who are like deer in the headlights. Why? Because they are overwhelmed with the digital and technical aspects of their business, which has stifled their growth. This is not just in marketing and sales, which is where we focus our energy—but in other areas of their business as well.

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