Roadmap to Revenue Blog

Marketing ○ Business ○ Sales ○ Management

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How to increase sales without salespeople: A real-world use case

I need to share a Big Truth that I’ve learned as a revenue coach, helping hundreds of CEOs market and sell more successfully: The behavior of the business leader making decisions about marketing and sales makes an incredible difference to the success of the company. The proper behavior of a business manager can be summarized in these two concepts:

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Real-world branding strategy: Your brand is the promise that you keep.

Real-world branding strategy: Your brand is the promise that you keep.

I have a real-world definition of branding strategy, based on working as a revenue coach for hundreds of companies and interviewing thousands of customers. It is this: “Branding is the promise that you make; your brand is the promise that you keep.” To help company leaders put this truth to work to increase their own revenues, I explain that they keep (or break) their branding promise with five tools: products/services; people; processes; policies; and passion.

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Digital marketing and cybersecurity: A very practical checklist.

Those of us who work in digital marketing deal a lot with confidential information, and we need to do what we can to protect it from the bad guys. But there are other more recent threats that are increasing the importance of cybersecurity. Many recent cybersecurity examples often involve ransomware—where a hacker gets inside of a corporate network and “dwells” there for months, figuring out where the important information resides, and learning how to shut down the company’s network.

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