Search Engine Optimization (SEO)

Search engine optimization is not about leprechauns who speak geek. It’s strategic, it’s highly competitive, it’s manageable, and it’s trackable. It’s also a lot of work.

We all know that if Google isn’t ranking you on the first page for your most important keywords, you’re invisible.

The question is, how do you get there? It’s not just one thing.

It’s a persistent, professional combination of building your own Search Engine Persona – so Google gets a clue as to who you are and where to rank you (Google is getting better at subtleties, but it does best when hit over the head with a 2×4). All of your content should send Google the same message: This is what we do, and this is what is good about what we do.

It’s making sure the grunt work is right. You have to be in all the key directories; your site titles and meta descriptions need to be right; you need other high-ranking sites to link to your site, and you need to link out to other high-ranking sites from your site.

It’s consistently creating the right, fresh content and structuring it in the right way; Google pays a lot of attention to structure.

Our SEO expert will find the best topics to cover, based on the terms people are using to find you, and the articles that your customers are sharing with each other.

You will have your own, dedicated, professional writer based in the good old USA. All articles are edited by our managing editor and our president, Kristin Zhivago, who has taught copywriters worldwide for dozens of companies, including IBM.

Our team is dedicated to making sure the content is the best it can possibly be, which attracts more readers, which makes Google present it more often, which means you will rank higher. Google likes content that people like.